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Trickle-
(How) does it happen?)
With South Africa's tourism sector in a distinctly expansionary phase,
questions around the distribution of the "fruits of sector growth"
have lately figured prominently in public debates about socio-economic
issues. In the Southern Cape context these questions may have the following
local colouring.
o "All the large homes along the main city arteries (of Oudtshoorn,
Knysna, Calitzdorp, Riversdale, etc.) which are most suitable and widely
used as Bed-and-Breakfast establishments, were in the past in white-classified
areas. How can we, black township home-owners, ever compete with those
establishments for profit?"
o "The tourism industry is supposed to create so many jobs. Yet,
in the low season we locals cannot find a (semi-skilled) job and in the
high season restaurant owners recruit 'experienced waiters' from out of
town. How can we get on to the gravy-train?"
We could add a whole string of other complaints which all add up to the
wide-spread feeling among local black people (or PDIs) in tourist centres
that the benefits of foreign as well as up-country tourist spending do
not "trickle down" to their households and do not seem to boost
their living standards. "Tourism is a white-centred industry!"
is the logical conclusion which, naturally, drives those on the other
side of the divide "up the wall".
Does this accusation necessarily hold? And does not the same apply to
many other services, which seem to benefit skilled, professional people
a lot more than unskilled labourers and those out of jobs?
Let us tackle this issue along three different tracks.
o First, let us encourage the debate and refrain from rejecting any of
the accusations out of hand. Of course it is true that most bed-and-breakfast
places in Southern Cape tourist centres and coastal villages evolve out
of the (different) utilisation of existing, sizeable houses where the
core family does not need two or three extra rooms and has space for the
installation of further bathrooms. Thus, a "new" B + B is erected
at a marginal cost, compared to those who have to buy a complete house
of sufficient size.
o Second, we should not underestimate the employment impact which still
does apply: maybe only seasonal or lower paid for lower skills, but possibly
still higher than in farming or in township self-employment activities.
We should also not ignore the circular flow and "multiplier"
effects of the injection of tourist spending: hotels employ cleaning and
maintenance staff, buy more furniture, curtains and crockery, have more
washing and other outsourced tasks and thereby generate employment. The
same applies to other services utilised by tourists: insurance policies,
photocopying facilities, medical services, repair services, etc.
o Third, the racial involvement scene is changing fairly rapidly in South
Africa (and also in the Southern Cape). For example:
o Township tours become increasingly comprehensive, with more and more
spending channelled to that local level.
o Black people are increasingly involved in the full range of tourist-contact
jobs (like waiters, counter-staff, drivers).
o In the tour guide sector we can see a determined effort to involve more
local, black guides, in particular where local cultural characteristics
and events are to be explained.
o Black economic empowerment is becoming a factor in the ownership and
management of larger investment projects, in particular those dealing
with public-sector contracts.
o In the training for tourism-related vocations the racial balance is
changing rapidly. This applies to all areas and levels of education.
o In smaller towns regular "events" which draw large numbers
of over-night visitors, often create a demand for more "beds"
than those available in established accommodation facilities. This draws
new players (including PDIs) into the supply net, the KKNK being a good
example of such a diffusion process in the Oudtshoorn area.
o Overseas tourists are increasingly looking for the "African"
experience in their travel programme, which raises the demand for "African"
restaurants, township tours, local crafts and informal contact with local,
black people (as it happens during stays in black-owned bed-and-breakfast
establishments, also known as "home hospitality").
All these change factors may still be far too weak to bring about a dramatic,
short-run change, and may thus fail to satisfy legitimate expectations
of black South Africans. That explains why we should expect that in the
short run formal aspects of the government's black economic-empowerment
and affirmative-action programmes will be pushed with increasing vigour
in popular tourism areas. These relate to black co-ownership of larger
investment projects, preferential procurement and employment conditions
with respect to the public sector, and preferential treatment in the education
and training fields. In as far as poor levels of township infrastructure
make these areas less attractive for tourists, we should expect increasing
pressure to apply some linked development levy on prime tourism sites
to partially fund township upgrading. This has been done in other parts
of the world and may be the only way to effectively silence the critics
of "tourism trickle-down" in the short run.
Should you have comments or suggestions on this article please contact
Dr.Thomas at e-mail : birgatom@iafrica.com.
Dr. Wolfgang Thomas, USB
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