IMPERIAL CEMENTING SUCCESS ON THE GARDEN ROUTE

The 'Rules' behind potential Residential Development Finance
All too often potential 'Financiers' consider residential property finance as a high risk business - a perception created by the experiences of Banks over the last few years where much money has been lost.
Imperial Bank, a relatively new player on the banking scene, has emerged as a prominent lender in the Residential Development market, having now opened offices in George during 2002.
In considering the finance of Residential Development projects, Imperial applies a number of fundamental basic rules :
RULE ONE concerns the project's location. Imperial Bank's Property Finance Division applies this rule to all developments through its proven philosophy and slogan of " In the wrong street, it's just a brick".
Smart developers know that location is everything and that is why Imperial only finance property that can boast the right address. From Imperial's perspective the Garden Route most definitely offers the right address.
RULE TWO looks at good value and security. Obviously in Residential Development, security is of utmost importance and people in today's times need
to have peace of mind with a secure roof over their heads. Good security translates into increased value and the Garden Route offers that in abundance.
In terms of RULE THREE, Imperial assesses the experience and financial position of the developer. The construction risk or the ability of the developer to complete the project is of utmost importance. Should a developer qualify in terms of these abovementioned criteria, Imperial Bank will be in a position to offer a comprehensive finance and full service offering.

Risks have to be carefully managed and controlled, therefore the demand for the development product can only be measured by pre-sales. A reasonable level of pre-sales is thus required to accurately demonstrate just how the market is reacting to the developer's product.
And finally because they are also building dreams, Imperial focuses on developers who will turn their properties into prosperous environments. The developers, essentially Imperial's core business clients and all associated role players, become a fully integrated part of the Imperial philosophy. That is why Imperial does not finance bricks and mortar, but they cement success.